What we take over as your Google Ads agency
We take over your whole Google Ads account, from tracking to budget split. Google Ads managers and a senior team who know your brand do the work.
Account structure
Split brand and non-brand, make new customers visible, divide campaigns by margin.
Search campaigns
Keywords, ad copy and negatives. Searches with buying intent get their own exact-match keywords.
Shopping and feed
We rework Merchant Center and your Google Shopping feed so Google matches your products to the right searches.
Performance Max
Asset groups, brand exclusions and target ROAS set up so the campaign finds new buyers. The basics of Performance Max are in our guide.
Budget by contribution margin
Money moves to where something is left after product cost, shipping and returns.
Measurement in your shop
We reconcile the ad account with your shop backend. Every week you get the status with numbers from your shop.
Which campaign type does which job
A typical e-commerce account runs four campaign types that compete for the same buyers. Each one has a job, and each one tends to claim revenue it did not earn:
| Campaign | Job | What it over-claims | What we set up |
|---|---|---|---|
| Brand search | defend your name at low cost | buyers who would have come anyway | own campaign, own budget, reported apart |
| Non-brand search | win buyers who search for the product type | broad-match queries with no intent | exact and phrase keywords, weekly negatives |
| Shopping | show product, image and price in search | sale items with thin margin | product groups by margin class |
| Performance Max | reach across Search, YouTube, Display, Gmail, Maps | brand searches and existing customers | brand exclusions, asset groups by margin |
If you are new to Shopping ads, start with what is Google Shopping. If Shopping drives most of your sales, read our page as a Google Shopping agency. If Performance Max is the problem child, our PMax agency page walks through the audit.
Where the revenue hides in your Google Ads account
We get more revenue from the same budget through two levers inside the ad account.
Waste: budget gets freed up
Many accounts pay for buyers who would have come anyway. Performance Max and broad search campaigns pull in brand searches and report that revenue as their own win. We split brand and non-brand and exclude searches with no buying intent. What a click may cost follows from your margin. Our guide on Google Ads cost shows the math, and Google Shopping cost covers Shopping clicks.
Allocation: more revenue per dollar
Google optimizes for conversion value. It does not know your margin. Two products with the same ROAS can leave you very different profit. We group products in the feed by margin and give each class its own target. Whether a campaign sits above your line shows once you run the ROAS formula with your break-even. Where your click costs and conversion rates stand against your industry, see our Google Ads benchmarks.
On top of that come conversion on product pages and checkout, plus retention through email and WhatsApp. Which levers we touch depends on where your revenue sits.
Who we work with
We work with 15 brands at most at the same time. It fits best when one of these points applies:
- You sell through your own online store and Google Ads is one of your largest channels.
- The ad account reports a good ROAS, but less arrives in your shop.
- Brand searches and new customers run through the same campaigns.
- Performance Max eats budget and nobody knows what for.
- You want to grow without spending more on ads.
The guarantee applies from $3M in annual revenue and $30,000 in monthly ad spend. You can still book a call below that, and we show you which starting point fits your brand.
Typical service provider or Harucon
We see ourselves as a growth partner. Day to day that means one thing: we share the risk.
| Typical service provider | Harucon | |
|---|---|---|
| You pay for | hours and reports | a guaranteed result |
| Who carries the risk | you | we do |
| Success is measured | in the ad account (ROAS) | in your shop (revenue) |
| Your contact | rotating account managers | senior team, founders on the call |
| Brands at once | as many as possible | 15 at most |
How working with us runs
- 01
Intro call with Tobias
30 minutes with our co-founder. We look at your numbers. If we don't see the $100,000, we don't offer the guarantee.
- 02
Day 0: lock in the baseline
We check account, feed and tracking and fix the baseline: the same 90 days last year, plus your trend.
- 03
Day 1 to 14: stop the waste
Brand buyers, dead queries and loss-making products stop eating budget.
- 04
Day 15 to 45: rebuild
Campaigns, feed and budget split get rebuilt. We do the work, your team approves. On day 30 you get a detailed review.
- 05
Day 46 to 89: scale
Budget moves into the campaigns and products that earn contribution margin. Every week you get the numbers from your shop.
- 06
Day 90: measure in your shop backend
Revenue minus returns against the baseline. +$100,000 or all three monthly retainers back.
Results from Google Ads
We have managed $720M in revenue. At NuBest, brand and new customers were mixed and Shopping was left unused. We restructured Google Ads, reworked the feeds and steered budget by profit. More brands are on our results section.
Revenue +90%. Same budget.
ROAS 2.5 → 5.5 after restructuring Google Ads and feeds
Google Ads profitable within a month.
Full data clarity in 30 days
$100,000 to around $600,000 monthly revenue.
Acquisition cost $220 → $100
+$100,000 revenue in 90 days at the same ad spend.
No +$100,000 on day 90? All three monthly retainers back. Measured in your shop backend, not the ad account.
The guarantee starts at $3M annual revenue. You can still book a call below that. See the conditions
How to spot a good Google Ads agency
Certificates and partner badges show that an agency passed Google's exams. They don't show whether it grows your profit. Ask these five questions on the first call:
- Where do you measure success? In the ad account, or in my shop backend after returns?
- How do you split brand and new customers? And what share of my ROAS comes from brand today?
- Do you know my break-even ROAS? If they never ask about your margin, they steer blind.
- Who works on my account? Senior people or rotating juniors?
- What happens if you miss the goal? Does the agency carry any risk?
Looking for help with paid search as a whole, including Bing and the split from SEO? Read our page as a PPC agency. The guarantee terms are on our homepage.
Google Ads agency questions
How much does your Google Ads management cost?
That depends on the size and starting point of your brand. After the intro call you get a fixed offer in writing, before anything starts.
From what revenue does the guarantee apply?
From $3M in annual revenue and $30,000 in monthly ad spend. You can still book a call below that.
How do you measure success?
By revenue in your shop backend, minus returns, compared with the same 90 days last year plus your trend.
How much work is it for my team?
Very little. You give us access, name one contact person and approve changes. We do the rest.
We already have an agency. Does this still work?
For the guarantee we need ownership of the channels we rebuild. What can stay with your current provider, we clarify on the intro call.
Do you also run Performance Max and Shopping?
Yes. Search campaigns, Shopping, Performance Max and product feeds are all part of the scope.
How much revenue sits in your Google Ads account?
On the intro call Tobias looks at your numbers and tells you whether we see the $100,000. 5 quick questions, then book straight with Tobias.
Book your free intro call→