Ecommerce calculators for profit, not revenue
Every calculator goes past the formula: returns and contribution margin are built in, so you see what is left after ad spend.
- Contribution marginContribution margin formula, ratio and calculator with worked examples, the contribution margin income statement and break-even. Run your numbers.
- Customer lifetime valueLTV calculation for online stores: customer lifetime value formula, calculator, cohort method and the most you can pay per new customer. Try it.
- CAC costWork out your CAC cost with formula and calculator: which costs belong in it, why only new customers count and how high it can go. Run your numbers.
- ROAS calculatorUse the ROAS formula and calculator to check if your ads make money after returns and contribution margin, with break-even ROAS. Run your numbers.
- LTV:CAC ratioLTV CAC ratio for online stores: calculator with payback months and maximum CAC, the 3 to 1 benchmark, and the mistakes that inflate it. Check yours.
- Breakeven ROAS calculatorBreakeven ROAS calculator with returns and contribution margin: formula, margin tables and the target ROAS to enter in Google Ads. Find yours now.
- Marketing efficiency ratioMarketing efficiency ratio calculator with break-even MER, the difference to ROAS and blended ROAS, and a target MER for your profit goal. Run yours.