From above, a business looks like a single number: revenue. Further down, we tilt that surface and pull it apart. Five layers, one single order, layer by layer.
ModelloTurbo
CheckForPet
A business is made of layers stacked on top of each other. Revenue sits on top and covers everything. Underneath sit cost of goods, shipping, returns and advertising. What is left at the end is the thinnest layer in the stack.
Growth is one half. The other is a company someone wants to buy. We supported these four brands all the way to sale.
The gap was never demand, it was transparency about the brand's own numbers.
5.2×EBITDA multiple at sale
Built from the ground up, with retention as a revenue engine, not an afterthought.
3.6×EBITDA multiple at sale
Retention's share of revenue lifted from 12 to 35 percent.
2.6×EBITDA multiple at sale
Stabilized first, then scaled, then sold.
2.2×EBITDA multiple at sale
From market entry to eight-figure scale, we take responsibility for profitable growth, deliberately capped at a maximum of 15 brands at a time.
A strong retail brand with eight-figure annual revenue, but the online shop had not gotten off the ground for years. Several agencies had tried. The product was never the problem, the structure behind it was.
Set up clean unit economics, built Google Ads as a scalable channel, separated brand from new-customer spend, added retention through lifecycle journeys, optimized the shop and product pages for conversion.
From around €30,000 in Q3 2025 to seven-figure revenue in Q4. The online channel is now a profitable second sales channel alongside retail.
A visible brand with steady revenue, but channels working in isolation. Retention was underdeveloped, Google Ads was fragmented, conversion and SEO were barely run systematically.
Built a retention system from the ground up, completely restructured Google Ads, brought in YouTube, and added specialists for conversion optimization and SEO.
Retention's share of revenue up from 12 to 35 percent, plus 334 percent revenue growth in 26 months, followed by an exit.
The brand practically did not exist. No traffic, no marketing structure, no sales channels, starting capital around $500,000.
Built the entire growth structure, Google Ads and paid social as channels, retention as its own system from early on, continuously optimized funnel and checkout, international scaling.
From €400,000 to €4M in 32 months, retention's share moving from single digits into a stable double-digit range, followed by an exit.
Significant revenue but weak profitability. Customer acquisition cost €220 per customer, an inefficient Google Ads structure, barely any retention, expensive shipping and purchasing.
Completely restructured Google Ads, separated brand from new-customer spend, improved feeds, built lifecycle marketing, renegotiated supplier and shipping terms.
Customer acquisition cost down from €220 to €100, monthly revenue up from around €100,000 to about €600,000. The shop is sustainably profitable for the first time. The partnership continues.
The shop had to be built first, no existing structure.
Structured shop build, scalable funnel structure, growth through paid media and retention systems.
Six-figure revenue within three months.
Growth was there, but bought at a high price.
Established Google Ads and WhatsApp as scalable revenue channels.
Plus 30 percent revenue in three months, customer acquisition cost cut by 35 percent.
Unclear data situation, Google Ads unprofitable.
Established data clarity, rebuilt Google Ads, structured retention systems.
Full transparency in 30 days, Google Ads profitable within one month.
Stable online revenue, but an inefficient campaign structure, brand and new-customer spend mixed together, unused Shopping potential.
Completely restructured Google Ads, separated brand from non-brand, reworked product feeds and product data, steered budget by profitability instead of platform metrics, prepared retention.
ROAS from 2.5 to 5.5, revenue up 90 percent, without increasing the marketing budget. The partnership continues.
Recommendations from LinkedIn, unabridged, in their original language.
I worked on several projects with Cem. What stood out was the drive to always improve performance. No matter if we reached our goals he always pushed for the next level. Furthermore something I extremely value was his and his team’s speed of execution.
Harucon Ventures hat unsere Kampagnen neu aufgebaut und optimiert. In kurzer Zeit konnten wir Umsatz und Kundenbindung deutlich steigern.
What stood out to me was his clear, structured way of thinking and his very practical, no-BS approach to performance marketing. He understands how to build and scale accounts in a sustainable way.
Working with Cem is easy and he’s absolutely KPI driven.
Every team has that one person people gravitate to when the path is foggy. Cem has that rare mix of curiosity and discipline. He raises the bar for the team, treats customers like partners, and keeps momentum where others lose it.
Mit Performance- und Retention-Marketing hat Harucon Ventures unser E-Commerce-Business profitabel skaliert und nachhaltig gefestigt.
He applies the right methods at the right time. He follows performance benchmarks closely and knows when to push. Communication is proactive and clear. Clients never had to chase updates.
Solltet ihr auf der Suche nach einem Full-Stack-Marketer sein, kann ich Cem uneingeschränkt empfehlen. Extrem kurze Reaktionszeit, stets hilfsbereit, mit echter Macher-Mentalität. Einer der wenigen auf dem deutschen Markt, der langfristig Performance liefert.
He has deep expertise and truly knows what he’s talking about. His advice is always practical, strategic, and focused on real results. Cem is incredibly reliable and consistent, which makes working with him easy and stress-free.
The absolute best when it comes to performance marketing.
He combines strategic judgment with hands-on execution, from keyword architecture to landing page testing to budget strategy. If you need someone to own growth on Google Ads, he’s the partner you want.
Harucon Ventures hat unser Setup im Paid-Bereich aufgebaut und gleichzeitig unsere Retention-Struktur optimiert. So konnten wir nicht nur neue Kunden gewinnen, sondern auch langfristig profitabel wachsen.
I’ve worked with Cem on Google Ads consulting and was extremely satisfied with the results. Getting Google Ads strategy from someone with over two billion euros in revenue experience is completely different from working with a regular agency.
His deep expertise in Google Ads and growth strategies consistently turns ideas into measurable results. I’ve seen campaigns scale, targeting sharpen and profit improve thanks to his strategic mindset and hands-on execution.
He’s direct, honest, and doesn’t try to show off, his work simply speaks for him. You give him the info and access he needs, and suddenly your brand starts scaling. Ads run smoothly, results come in.
Google, Meta, retention, creatives and conversion work together. Remove one part and growth breaks down.
Predictable customer acquisition with profit logic.
A scalable acquisition structure, budget steered by real margin, unit economics as the basis for decisions.
In short: not media buying, but economically governed customer acquisition.
More value per customer, systematically.
Email and WhatsApp as revenue channels, automated repeat purchases, CLV steered by data.
In short: not more customers, more profit per customer.
Performance is built before the click and after the click.
Testing frameworks with clear hypotheses, systematic conversion optimization, scaling only validated winners.
A clear view of the margin.
Contribution margin tracking, unit economics in real time, scaling only with proven profitability.
You have tried agencies, gotten reports, sat through calls. At the end of the quarter you are in the same place. The problem is not effort, it is missing accountability for results.
ROAS looks good, revenue is rising. But what is left after cost of goods, marketing, returns and fixed costs? Without clear unit economics you are flying blind.
Google optimizes for clicks, Meta for conversions, retention runs in isolation. No one steers how they work together.
Advertising costs are rising, margins are shrinking, customers compare more closely. More budget used to be enough. Today it takes structure.
We analyze the entire cost structure, from marketing through fulfillment to retention.
Goal: clear contribution margins and real profit drivers
Which products, customer groups and channels generate real profit?
Goal: focus on what is truly scalable
Acquisition, retention, creatives, CRO and tracking are connected into one system.
Goal: a scalable growth model
Budgets follow profit, not hope.
Goal: growth with a stable margin
Growth is continuously monitored and realigned.
Goal: predictable, long-term growth
We do not come from the agency world. We come from operational responsibility.
Owns business development and central operational areas. Focus on purchasing, supply chain, logistics and fulfillment, plus scaling and exit readiness.
Owns marketing strategy and the operational execution of performance and growth marketing. Over 13 years of experience, more than €2 billion in revenue generated.
Owns retention end to end. Focus on email and WhatsApp, aiming for customer loyalty, repeat purchases and customer lifetime value.
Owns sales, from the first inquiry through the proposal to a long-term partnership.
Plans, implements and optimizes campaigns, supports account scaling with data-driven strategies.
Focused on Google Ads, working closely with senior specialists on optimization and scaling.
Owns design and user experience, with a focus on email design and optimizing shop interfaces.
Harucon is not a service provider, it is a growth partner with accountability for results. We connect new-customer acquisition, retention and profit management into one system.
Established e-commerce brands doing roughly €1 to €3 million in annual revenue who want to scale profitably instead of just pushing revenue.
First we analyze data, cost structure and profit drivers. Then a clear roadmap emerges. Scaling only begins once there is transparency.
Not only by ROAS. By contribution margin, CAC, LTV, cash flow and scalability.
After 30 days you have full transparency into profit drivers and cost structure. Scaling only begins after that.
We work on a performance basis. No results, no fee. No rigid long-term contracts.
If you are only looking for someone to run ads. If profitability is a secondary concern. If you want to sign off on every single decision yourself. Then we are not the right partner.
Yes. We scale brands across Europe, the US and Canada, data-driven and systematic.
Direct contact with senior decision-makers, fixed check-ins, Slack, WhatsApp or email. Clear metrics instead of pretty reports.
Because accountability does not scale like software. Every brand gets senior-level decisions, and that only works with a limited number of clients.
Compensation is tied to profit, not to hours or ad spend. The exact structure depends on size and starting point, and we discuss it in the first call.
The bottom layer does not grow through more revenue. It grows when the layers above it are worked on in the right order.
Reliable numbers, clean processes, clear accountability. Only once you know what a customer actually costs does any further decision become more than a guess.
Email and WhatsApp as their own revenue systems, not an afterthought. Revenue from existing customers should not have to be bought again every month.
Google Ads as the core, aligned with advertorials, offers for cold audiences, influencers, affiliates and TikTok Shop. Budget follows contribution margin, not the platform.
Only now do we scale. Reverse the sequence and you buy revenue you cannot afford.
| Point in time | Monthly revenue | Ad spend | Revenue per euro of ad spend |
|---|---|---|---|
| Month 0 | €22.00M | €6.11M | €3.60 |
| Month 5 | €24.50M | €5.57M | €4.40 |
| Month 10 | €27.00M | €5.19M | €5.20 |
| Month 16 | €30.00M | €4.41M | €6.80 |
Every one of these cases started the same way: make the numbers visible, win back existing customers, put channels in order, and only then increase budget. The sequence never changes, only the brand.
| Brand | Foundation | Retention | Channels | Growth |
|---|---|---|---|---|
| Enterprise (anonym) | completed | completed | completed | in progress, partnership ongoing |
| Funding Traders | completed | completed | completed | completed |
| Solys | completed | completed | completed | completed |
| Selene | completed | completed | completed | completed |
| Nutraponics | completed | completed | completed | completed |
| ModelloTurbo | completed | completed | completed | in progress, partnership ongoing |
| Heimatgut | completed | completed | completed | completed |
| Nubest | completed | completed | completed | in progress, partnership ongoing |
completed in progress, partnership ongoing
30 minutes · Free · You get a real number, not a sales pitch