Resources for ecommerce brands
Guides on Google Ads, Shopping and the numbers behind them. Each page answers the question first, then works through real examples.
- ROAS meaningROAS meaning in plain terms: what the number says, how it differs from ROI, POAS and ACoS, and why platform ROAS runs high. Read the guide now.
- Google Ads costGoogle Ads cost in 2026: CPC by industry, billing rules, agency fee models and a budget built from your order goal. Run the numbers for your store.
- Performance MaxPerformance Max in 2026: inventory, negative keywords, brand exclusions, channel report and the August 2026 bid change. Check the brand in your ROAS.
- Ecommerce conversion rateAverage ecommerce conversion rate by dataset, industry and device, plus what each half point is worth and your break-even rate. Run your numbers.
- Google Ads benchmarksGoogle Ads benchmarks 2026 from two dated studies, explained for online stores. Turn them into your own break-even CPA and CPC. Check your account.
- Cart abandonment rateCart abandonment rate explained: the Baymard benchmark of 70.22%, the reasons behind it and what three points less are worth. Check your rate.
- What is Google ShoppingWhat is Google Shopping? Free listings, Shopping ads, Merchant Center and feeds explained for 2026, plus a structure by margin. Set yours up right.
- Google Shopping costGoogle Shopping cost explained: what is free, how Shopping ads bill per click and the highest CPC each product can carry. Work out your numbers now.