Resources for ecommerce brands
Guides on Google Ads, Shopping and the numbers behind them. Each page answers the question first, then works through real examples.
- ROAS meaningROAS meaning in plain terms: what the number says, how it differs from ROI, POAS and ACoS, and why platform ROAS runs high. Read the guide now.
- Google Ads costGoogle Ads cost in 2026: CPC by industry, billing rules, agency fee models and a budget built from your order goal. Run the numbers for your store.
- Performance MaxPerformance Max in 2026: inventory, negative keywords, brand exclusions, channel report and the August 2026 bid change. Check the brand in your ROAS.
- Ecommerce conversion rateAverage ecommerce conversion rate by dataset, industry and device, plus what each half point is worth and your break-even rate. Run your numbers.
- Google Ads benchmarksGoogle Ads benchmarks 2026 from two dated studies, explained for online stores. Turn them into your own break-even CPA and CPC. Check your account.
- Cart abandonment rateCart abandonment rate explained: the Baymard benchmark of 70.22%, the reasons behind it and what three points less are worth. Check your rate.
- Conversion trackingGoogle Ads conversion tracking for online stores: one primary purchase, net values, enhanced conversions and a store backend check. Audit yours.
- AI Max for SearchGoogle Ads AI Max explained: the three features, the DSA upgrade from February 2027 and the controls you keep. Test it against your profit target.
- What is Google ShoppingWhat is Google Shopping? Free listings, Shopping ads, Merchant Center and feeds explained for 2026, plus a structure by margin. Set yours up right.
- Target ROASTarget ROAS in Google Ads: how bidding works, how to derive your target from break-even and profit, and what a too-high target costs. Set yours.
- Google Shopping costGoogle Shopping cost explained: what is free, how Shopping ads bill per click and the highest CPC each product can carry. Work out your numbers now.
- Merchant Center misrepresentationGoogle Merchant Center misrepresentation suspension: causes from Google's policy, a store checklist and how to request a review. Start fixing.
- Google Ads ecommerce studyEcommerce ROAS benchmark from 38 Google Ads accounts and 41 audits: ROAS by campaign type, CPC, CPA, conversion rate and brand share. Compare yours.