Three kinds of ecommerce agencies
Search for an ecommerce agency and you find three very different providers. Decide first which problem you want solved:
| Type | Typical services | Fits when |
|---|---|---|
| Build and development agency | platform choice, store build, replatforming, integrations | you need a new store or the tech holds you back |
| Channel marketing agency | ads, SEO, social, reporting per channel | you lack people for single channels |
| Growth partner | ads, feeds, conversion and retention against one revenue target | the store runs and you want more revenue from the same budget |
Harucon belongs to the third group. Store builds are not our core business. We rebuild the channels that bring revenue and do the work ourselves, in your ad accounts and in your store.
Four levers for more revenue without more budget
Waste
Budget comes free when you stop paying for buyers who would come anyway. We separate brand and non-brand and keep Performance Max off your brand searches. More on our Google Ads agency page.
Allocation
Budget goes where contribution margin is made. We steer feeds and campaigns by margin per SKU.
Conversion
Same traffic, more orders, through product pages, bundles and checkout. That is our work as a conversion optimization agency.
Retention
Existing customers buy again through email, WhatsApp and winback flows. This lever costs $0 in ad spend.
The order follows the effort. We stop waste in the first 14 days because it only takes campaign changes. Feeds, product pages and flows come next, since they need approvals from your team. Which levers we pull depends on where your revenue sits. A store full of repeat buyers starts differently from one that lives on new customers from Google.
How the levers add up to $100,000
No single lever has to carry $100,000. A worked example for a brand with $3M annual revenue, so $750,000 a quarter, and $100,000 in ad spend per quarter:
| Lever | Assumption | Extra revenue per quarter |
|---|---|---|
| Waste | $12,000 moved from brand searches into non-brand campaigns at ROAS 2.5 | $30,000 |
| Conversion | conversion rate from 2.0% to 2.1%, so 5% more orders | $37,500 |
| Retention | 250 extra repeat orders at $130 order value | $32,500 |
| Total | ad spend unchanged | $100,000 |
Allocation by margin is missing from the table because it moves profit more than revenue. Where your store sits against the average ecommerce conversion rate, and what a tenth of a point is worth for you, we calculate on the intro call. The same goes for your cart abandonment rate: every point less turns carts you already paid for into orders.
At $3M annual revenue, $100,000 is about 13% growth on one quarter. At $10M it is 4%.
Which brands this fits
- You sell direct to consumers on Shopify, BigCommerce or another platform.
- Google Ads is one of your main channels, and your budget grows faster than your revenue.
- Your ad account reports more revenue than lands in your store.
- Your existing customers buy again less often than they could.
The guarantee starts at $3M annual revenue and $30,000 monthly ad spend. Below that, book a call anyway. We show you which starting point fits your brand.
How the 90-day sprint runs
- 01
Intro call
30 minutes with Tobias, our co-founder. We look at your numbers. After the call you get a fixed offer in writing.
- 02
Analysis
On day 0 we lock in the baseline: the same 90 days last year plus your trend. From day 1 to 14 we stop the waste.
- 03
Implementation
From day 15 to 45 we rebuild campaigns, feeds, product pages and flows. From day 46 we scale what works.
- 04
Measurement in the shop backend
A status update every week and a detailed review on day 30. On day 90 you count it yourself in your shop backend, net of returns.
How to spot a good ecommerce marketing agency
Ask every agency what you pay for, who carries the risk and where they measure success. Our answers:
| Question | Typical service provider | Harucon |
|---|---|---|
| You pay for | hours and reports | a guaranteed result |
| Who carries the risk | you | we do |
| Success is measured | in the ad account (ROAS) | in your store (revenue) |
| Your contact | rotating account managers | senior team, founders on the call |
| Brands at once | as many as possible | 15 at most |
Also check whether an agency optimizes channels one by one or toward one shared target. A better Google Ads ROAS helps little if the same buyers would have come through your newsletter anyway.
Results, measured in the store
In total we have managed $720M in revenue. Four examples from different levers, with more results on our homepage:
Revenue +90%. Same budget.
ROAS 2.5 → 5.5 after restructuring Google Ads and feeds
$100,000 to around $600,000 monthly revenue.
Acquisition cost $220 → $100
Seven figures to eight figures.
Retention share 12 → 35%, then exit
Google Ads profitable within a month.
Full data clarity in 30 days
+$100,000 revenue in 90 days at the same ad spend.
No +$100,000 on day 90? All three monthly retainers back. Measured in your shop backend, not the ad account.
The guarantee starts at $3M annual revenue. You can still book a call below that. See the conditions
Ecommerce marketing agency FAQ
What does an ecommerce marketing agency do?
It grows the revenue of an online store through channels such as paid search, email, conversion work and feeds. Some agencies run single channels, others take responsibility for total revenue growth. Harucon does the latter.
How much does an ecommerce marketing agency cost?
That depends on scope and brand size. Harucon doesn't publish flat prices. After the intro call you get a fixed offer in writing, before anything starts.
Does Harucon build ecommerce stores?
Store builds are not our core business. We usually start once your store runs and rework product pages, bundles and checkout where that brings more orders.
Which channels do you take over?
Google Ads, email, WhatsApp, plus product page and checkout optimization. Which ones we touch depends on where your revenue sits.
How much work is it for my team?
Very little. You give us access to store, ad accounts and tracking, name one contact person and approve changes. We do the rest.
Do you work with US brands?
Yes. We scale brands in Europe, the US and Canada.
Which lever pays most for you?
On the intro call Tobias runs the numbers from your store and shows where the $100,000 sits. 5 quick questions, then book straight with Tobias.
Book your free intro call→