What our conversion optimization work covers
Conversion is one of four levers in our 90-day sprint: same traffic, more orders. We work inside your store, and Melissa leads design and UX. On Shopify, the checkout rules depend on your plan, so we cover those separately under Shopify checkout optimization.
Product pages
Images, value proposition, variants, reviews, delivery time and shipping cost where buyers look for them.
Bundles and cart
Sets, quantity breaks and add-ons that raise order value without slowing the purchase.
Checkout
Fewer fields, guest checkout, the payment methods your buyers expect, total cost including shipping before the last step.
Mobile
Product pages and checkout on a real phone: tap targets, load time, form fields, express payment.
Trust and delivery info
Reviews, return policy, delivery dates and payment logos at the points where buyers hesitate.
Measurement
Every change judged by revenue per session in your shop backend, net of returns.
What a higher conversion rate is worth in dollars
Take a store with 100,000 sessions a month and a $100 average order value. Only the conversion rate changes:
| Conversion rate | Orders | Monthly revenue | Revenue per session | Extra per quarter |
|---|---|---|---|---|
| 1.5% | 1,500 | $150,000 | $1.50 | $0 |
| 1.8% | 1,800 | $180,000 | $1.80 | +$90,000 |
| 2.0% | 2,000 | $200,000 | $2.00 | +$150,000 |
The effect inside your ad account
Say 40,000 of those sessions come from Google Ads at $20,000 in spend. At 1.5% you get 600 orders and $60,000 in revenue, a ROAS of 3.0. At 1.8% you get 720 orders and $72,000, a ROAS of 3.6. The budget stays flat and ROAS rises 20%.
The second effect sits in your bids. With a break-even ROAS of 2.5, a click at 1.5% conversion can cost at most $0.60 (0.015 × $100 ÷ 2.5). At 1.8% the ceiling moves to $0.72. That headroom wins auctions that used to lose money.
We report revenue per session from the shop backend. A conversion rate that rises because orders got smaller does nothing for you.
Where ecommerce stores lose orders
Baymard Institute puts the average cart abandonment rate at 70.22%, based on 50 studies (updated September 22, 2025). In Baymard's survey of US online shoppers, leaving out people who were just browsing, these reasons lead the list:
| Reason for abandoning checkout | Share |
|---|---|
| Extra costs too high (shipping, tax, fees) | 40% |
| Delivery was too slow | 20% |
| Didn't trust site with credit card information | 19% |
| Site wanted me to create an account | 18% |
| Too long or complicated checkout | 17% |
| Couldn't see or calculate total order cost upfront | 12% |
You fix several of these on the product page, before a buyer ever reaches checkout: show shipping cost and delivery dates, build trust, offer guest checkout. To see where your store stands against the average ecommerce conversion rate, compare it only with data that uses the same denominator.
Who conversion optimization pays off for
- You buy a lot of traffic through Google Ads, so every extra tenth of a point works on your whole budget.
- Your ROAS sits close to break-even, and bid changes alone no longer move it.
- Mobile sells far worse than desktop.
- Your store grew over years, and product pages and checkout follow no shared plan.
Conversion optimization, redesign or Google Ads?
| Approach | What changes | When it fits |
|---|---|---|
| Conversion optimization | specific elements on product page, cart, checkout | the store works but loses buyers at clear points |
| Redesign | look and structure of the whole store | brand or platform change at the core |
| Google Ads optimization | bids, budget, account structure | traffic costs too much or lands in the wrong places |
Store and ad account work together. When conversion rate rises, revenue per click rises and Google Ads can win more auctions at a profit. That is why we plan both in the same sprint. How conversion fits with Google Ads, feeds and retention is on our ecommerce marketing agency page.
How we work together
- 01
Intro call
30 minutes with Tobias, our co-founder. We look at sessions, conversion rate, order value and ad spend.
- 02
Analysis
We check product pages, cart and checkout on mobile and desktop and calculate which change brings the most revenue.
- 03
Implementation
We build the changes in your store ourselves. Your team approves.
- 04
Measurement in the shop backend
A status update every week and a detailed review on day 30, with revenue per session from your store, net of returns.
Results and guarantee
In total we have managed $720M in revenue. More results and the conditions of the guarantee are on our homepage.
+30% revenue in 3 months.
Acquisition cost −35%
$100,000 to around $600,000 monthly revenue.
Acquisition cost $220 → $100
Six figures in 3 months.
Shop built from scratch
+$100,000 revenue in 90 days at the same ad spend.
No +$100,000 on day 90? All three monthly retainers back. Measured in your shop backend, not the ad account.
The guarantee starts at $3M annual revenue. You can still book a call below that. See the conditions
How to spot a good conversion optimization agency
- It tracks revenue per session. A higher conversion rate with a smaller basket is no win.
- It connects store and ad account. Every store improvement shifts your break-even ROAS and with it your bids.
- It ranks work by revenue. High-traffic pages with high drop-off first, the rest later.
- It builds what it recommends. An audit with 80 recommendations helps little if your team has no time to ship them.
- It measures where the money lands. A lift in a testing tool counts only once it shows up as orders in your shop backend.
Harucon sees itself as a growth partner. After the intro call you get a fixed offer in writing. The guarantee starts at $3M annual revenue, and you can book a call below that too.
Conversion optimization agency FAQ
What does a conversion optimization agency do?
It finds where store visitors drop off and improves product pages, cart and checkout so more of them buy. Good agencies judge the result by revenue per session.
What is a good ecommerce conversion rate?
It depends on industry, price point and traffic source. More useful than a benchmark is whether your conversion rate keeps your paid traffic above your break-even ROAS.
How do conversion rate and ROAS relate?
At the same budget and order value, ROAS moves in the same proportion as conversion rate. Going from 1.5% to 1.8% lifts ROAS by 20%.
Why do shoppers abandon checkout?
In Baymard Institute surveys, US shoppers most often name extra costs such as shipping and tax, slow delivery, distrust with card details and forced account creation.
How much work is it for my team?
Very little. We build the changes ourselves. Your team gives us access, names one contact person and approves changes.
What does conversion optimization with Harucon cost?
That depends on the size and starting point of your brand. After the intro call you get a fixed offer in writing, before anything starts.
How much revenue does your checkout lose?
On the intro call Tobias runs your sessions and order value through the math and shows what a higher conversion rate brings. 5 quick questions, then book straight with Tobias.
Book your free intro call→