What we handle as your Shopify agency
Most Shopify agencies in the US build stores: themes, migrations, apps, integrations. We start after launch. Your store is live, and you want more revenue from it without raising your ad budget. We work on four levers and do the work ourselves, inside your ad accounts and your store.
Google Ads
We split brand from new-customer traffic and set up Performance Max so it stops taking credit for your brand searches. Details on our page about Shopify Google Ads.
Shopping and feed
Feed titles, attributes and labels decide which searches your products show up for. That's how we run Google Shopping for Shopify by margin per SKU.
Merchant Center
Sync, disapprovals and supplemental data sources, set up so feed edits survive the next sync. More on Google Merchant Center for Shopify.
Conversion
Product pages, bundles and checkout. The same traffic brings more orders. See Shopify checkout optimization.
Retention
Flows after the first purchase, winback and campaigns to past buyers, with zero ad spend. More under Shopify email marketing.
Your team gives us access and approves changes. We handle the rest.
Shopify agency: development or growth?
Two different services share the label Shopify agency. Mix them up and you pay for a redesign when your campaigns are the problem, or you tune ads for a store that can't carry the traffic.
| Development agency | Growth agency | |
|---|---|---|
| Typical project | Store build, theme, migration, apps, ERP integration | Google Ads, Shopping feed, retention, conversion |
| Format | Project with a launch date | Ongoing work with a revenue target |
| Success measured by | Go-live, page speed, features | Revenue and contribution margin in the Shopify admin |
| You need one when | the store is missing or technically broken | the store runs but sells too little |
Harucon belongs to the second group. We see ourselves as a growth partner for e-commerce brands. We have built a store from scratch once: Krümel reached six figures in 3 months. If a large migration is on your roadmap, keep your development agency for it. We take care of what brings revenue afterwards.
Which Shopify brands this fits
- You sell on Shopify and spend a fixed amount on Google Ads every month.
- ROAS in your ad account looks healthy, but less revenue shows up in Shopify.
- Brand searches and new customers run through the same campaigns.
- Past buyers get a newsletter, but no flows after their purchase.
- Your team has no time to rebuild campaigns, feed and product pages.
The guarantee starts at $3M annual revenue and $30,000 monthly ad spend. Below that, book a call anyway and we show you which starting point fits. If your store runs on the Plus plan, read our page as a Shopify Plus agency.
Why we measure in the Shopify admin
Google Ads credits an ad with every purchase that falls inside the conversion window after a click, 30 days by default according to Google Ads Help. Other channels claim the same purchase for themselves. Add up every platform report and you get more revenue than your store booked.
We work with the numbers from Shopify itself. That's also where we measure the guarantee.
| Question | Number in the ad account | Number in the Shopify admin |
|---|---|---|
| How much revenue came in? | Conversion value, often before returns and with tax or shipping | Net sales after returns |
| Who bought? | Conversions, new customers only with extra setup | New and returning customers split |
| Does advertising pay off? | ROAS | Contribution margin after ad spend |
For scale: at $3M annual revenue, $100,000 is about 13% growth on one quarter. At $10M it is 4%.
How we work together
- 01
Intro call
30 minutes with Tobias, our co-founder. We look at your numbers. Afterwards you get a fixed offer in writing.
- 02
Analysis
On day 0 we lock in the baseline: the same 90 days last year, plus your trend. By day 14 we stop the waste in Google Ads.
- 03
Rebuild
From day 15 to 45 we rebuild campaigns, feed, product pages and flows. From day 46 we scale what works.
- 04
Measurement in the Shopify admin
You get a status update every week and a detailed review on day 30. On day 90 you count it yourself.
How to spot a good Shopify agency
- It names a target in dollars, measured in your store. A report full of clicks and impressions doesn't answer that question.
- It separates brand from new customers. Otherwise you pay for ads that reach buyers who would have come anyway.
- It works on the feed. In Shopping campaigns, the product feed decides which searches your products appear for.
- It plans past the first order. Without retention you pay to acquire the same customer again and again.
- It carries risk. Ask on the call what happens if the target is missed.
Want to compare the levers outside Shopify? Our page on choosing an agency for ecommerce lays them out.
Results, measured in the store
We have managed $720M in revenue in total. Four examples:
Six figures in 3 months.
Shop built from scratch
Revenue +90%. Same budget.
ROAS 2.5 → 5.5 after restructuring Google Ads and feeds
$100,000 to around $600,000 monthly revenue.
Acquisition cost $220 → $100
+30% revenue in 3 months.
Acquisition cost −35%
+$100,000 revenue in 90 days at the same ad spend.
No +$100,000 on day 90? All three monthly retainers back. Measured in your shop backend, not the ad account.
The guarantee starts at $3M annual revenue. You can still book a call below that. See the conditions
Shopify agency FAQ
How much does a Shopify agency cost?
That depends on the job. Development agencies usually bill per project, growth agencies bill monthly. Harucon doesn't publish flat prices. After the intro call you get a fixed offer in writing, before anything starts.
Does Harucon build Shopify themes?
Theme development and migrations are not our core business. We improve product pages, bundles and checkout when that brings more orders. For large rebuilds, your development agency stays in charge.
Which channels do you cover for Shopify brands?
Google Ads, Google Shopping with the Merchant Center feed, email, WhatsApp, and product page and checkout optimization. Which ones we touch depends on where your revenue sits.
How much work is this for my team?
Very little. You give us access to Shopify, your ad accounts and tracking, name one contact person and approve changes. We do the work.
We already have a Shopify agency. Does this still fit?
Yes, if your agency handles development. For the guarantee we need ownership of the channels we rebuild. What stays with your current provider, we clarify on the intro call.
Do you only work with brands above $3M in revenue?
The guarantee starts at $3M annual revenue and $30,000 monthly ad spend. You can book a call below that too, and we show you which starting point fits your brand.
How much revenue is sitting in your store?
On the intro call, Tobias looks at your Shopify and Google Ads numbers with you and shows you which lever pays first. 5 quick questions, then book straight into his calendar.
Book your free intro call→